The design of the mall has already challenged the region’s traditional mall concept as its elegant outdoor and stylish environment elevates the first class experience. It accesses the marina and provides an inviting family-friendly Promenade, whilst adding to the attraction of the shops, services and eateries. Defining the Mall as equally a traditional shopping destination as an experiential Centre for the Reem community weaving it into the neighborhood fabric at a human scale and lifestyle experience. Footfall of 2.5+ million customers is estimated in the first year.

mSquared is providing retail consultancy and leasing services.